Next to that, the best way to manage contacts is by centralizing them within a CRM. So if you can, it's better to select just one of them for all your business contacts. Having two contact repositories like Outlook and iCloud working next to each other makes things even harder. As your business grows so do your databases, and this increasing number of business contacts needs constant updates. ICloud for Windows is an effective way to keep both apps up-to-date, but it does lack the level of customization available with a dedicated syncing app as described in the previous option. You should now be able to see your iCloud email, contacts, and calendars synced there.
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